More and more people around the world are using the Internet, and the numbers are increasing every day.
The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.
What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:
1. Availability of basic features
First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads. Continue reading
It is generally a fact that in online marketing, your investment is all that matters. Of course, you have invested money and effort in establishing yourself to succeed in affiliate marketing. Because of this, you are expecting to receive what is due for you.
As an entrepreneur, take into consideration establishing good relationship with each of your prospect. It is a plus factor in turning them into long-term clients and helping you to make your marketing plan a success.
The point here is that you have to express to your prospects that you look on them as real people and not as like a bunch of receipts in your cash register. Make them feel that they are important in the business; it is sincerity that matters in conducting business with them.
Here are some pointers that you can refer to in establishing good relationship with them based on a positive point of view.
- Present the Best Yourself both Online and Offline
If you will be dealing with a prospect in person, be sure that you do not forget your personal hygiene. Have you properly groomed by wearing clean and pressed business attire. If you have a car, make sure that it is not just car; make it as your alter ego as possible.
Always remember that first impressions last. You need to impress your potential client and promote your program in a way that he will grab it.
In case of dealing online, have your website attractive enough for your prospects to have their eyes is stuck on it. If you are just some sort of a webmaster, provide your site with catchy fonts. Make it easy to navigate so that even new web browsers can understand what you really mean.
- You can also offer forums to have a dialogue with your prospects. Be courteous in answering all their queries, as much as possible in a positive tone. Remember that you are presenting the real you both on and off the web, so better make the best of it.Set-Up Common Grounds
Do not drop the whole details of the business instantly. When you will be meeting with your prospect for the first time, it will be wise in your part that you initiate some talk to draw them out a little.
If in case you have seen a photograph of his family, do not be afraid to ask some polite questions about how his children are. You can also share some insights concerning your own family as well. In this way, you will not just talk of pure business. Sometimes, it helps to mix it with some light talks.
It is a little bit harder to sell online. The correspondence that is available between you and your prospect is through e-mails and occasional phone calls. Again, be courteous. Make friendly responses. You can also incorporate in your responses something a little more personal. Tell him that you are enjoying the snowfall while answering his e-mail or you just got back from a vacation.
- Soft Selling
Do not just offer your program as a sort of “business thing”. This is why some online entrepreneurs fail to sell it. A hard sell will just make your prospects turn-off.
You can begin by asking his needs. Give him a chance to air his point of view about what you are offering. Remember that they like to feel that someone is willing to listen to them.
- After-Sales Relationship
If you have made that good impression and an initial sale, the connection must not stop there. After a week, for instance, send him a personal note of thanks for the opportunity of conducting business with them.
Let him know that you are always available to answer his other queries or concerns. By this, you are making him feel that you still care for him after he joined your program.
- Other Benefits for You
Sometimes, there are problems that arises in marketing and it is out of your control (especially when it comes in Internet connectivity) to fix that problem. If you have established that friendly relationship with your client, he will be likely to stand by you during critical times.
You may find it more pleasant to conduct business with someone whom you have already known even just a little.
Expect that the world of online marketing, there are real and fake personalities. If you have developed a real personality and established good relationship with your prospect, you will succeed in attaining their loyalty to your affiliate-marketing program.
For a commercial webpage to prosper in a search engine string search and come out on top, the page has to essentially be “prepared” to be detected and well-received by the search engine algorithm.
Because of the high amount of browsers visiting search engines such as Google and Yahoo, a new form of process was developed to make full use of the pros and avoid the cons of the algorithms used by the search engine companies. This process of preparation is called Search engine optimization (SEO).
As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has encouraged increasing numbers of people with something to look for to rely on search engines more. It simply is now a fact that you can find information faster if you use a search engine.
Because of this companies looking to attract more traffic to their sites would pay for valuable ad space within search results sent by the search engines to browsers. Because browsers are more often than not set on getting information about something, placing an ad that totally dovetails with what they’re looking for makes it easy for the advertiser to make a sale.
What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.
Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.
To properly optimize a web page, please follow the following steps:
1. Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy workmanship and create unnecessary strain in the browser looking for relevant data.
2. Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.
3. It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.
4. Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.
Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.
High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.
Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.
In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.
Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.